Strava 2025 Trend Report Highlights Gen Z’s Shift to Active Lifestyle and Community Connection
Strava's latest report reveals that in 2025, Gen Z is prioritizing fitness, community, and real-world experiences over passive screen time, with increased engagement in running, walking, and weight training. Despite inflation, younger users are investing more in fitness activities and exploring nearby travel for exercise. The report also highlights AI-powered gear innovations and city-specific activity trends, emphasizing a global movement towards active living.
